On 15 March, Johnson & Johnson hosted The OH! Panel at the British Dental Association in London and I was honoured to be invited...
Is dental health critical to us all?
Despite the importance of dental health too many people still neglect their teeth and gums. This week, a Dental Health Special Report was published in The Times. The report explores teaching children about oral health. It also looks at shock advertising used by some dental brands and the USA lead phenomenon of teeth whitening.
There is a feature article about shock tactics in advertising. In the article I make the point that these adverts often have the reverse effect to that intended. So, it is a good thing to get the public thinking about oral health care. However we need to ensure the messages are both correct and informative.
There are some great charts and infographics in the report. Also, my colleague at the OHF, Dr Nigel Carter, talks about Children’s oral healthcare – a passion of mine.